
Your thumb hovers over the screen. The post is written. The image is filtered. The caption has been revised three times, each iteration bleeding a bit more of what you actually meant to say. You are not afraid of censorship from above. You are afraid of the silence that follows a post that lands wrong. You are afraid of yourself, watching yourself, pre-emptively editing the parts that might not perform well. This is not paranoia. This is the new architecture of consciousness.
There was a time when surveillance required infrastructure. Towers. Guards. Physical walls that separated the watched from the watchers. That age has ended. The prison now exists in the palm of your hand, and its most efficient enforcer is the voice in your head that whispers: "How will this look?" before you have even finished the thought.
This is the internalised gaze. It is the psychological mechanism through which we have become our own most vigilant observers. You do not need an external authority to monitor your behaviour when you have learned to anticipate judgment before action. The audience lives inside you now, a permanent jury that deliberates on every word you type, every image you consider sharing, every opinion you almost voice but then soften into something more palatable.
We are not performing for others; we are performing for the imagined others we have constructed in our minds.
The exhaustion you feel is not from being watched. It is from watching yourself watching yourself, an infinite regression of self-consciousness that fractures identity into versions: the private you, the performed you, and the you that exists somewhere between the two, unable to fully inhabit either space. The cognitive load of maintaining this split is immense. You are living in a house of mirrors, and every reflection tells a slightly different story about who you are meant to be.
Social platforms present themselves as public squares, open forums where ideas flow freely and connection flourishes. This is a beautiful lie. They are not neutral spaces. They are designed environments, engineered to elicit specific behaviours, to shape thought through invisible rails that guide you towards engagement, compliance, performance.
Consider the interface itself. The like button. The heart. The thumbs-up icon that seems so innocent, so trivial. It is none of those things. It is a lever in a Skinner box, and you are the rat. The presence of a like delivers a small dopamine reward, training your brain to associate certain types of content with pleasure. But the true power lies not in the reward. It lies in the punishment of absence.
When a post receives no likes, when the silence stretches and no notification arrives, that absence is not neutral. It is experienced as rejection, as social death, as evidence that you have failed to perform correctly. You do not need anyone to tell you that you have violated a rule. The lack of response is the punishment, and it is devastatingly effective. You learn quickly. You adjust. You smooth the edges of your thoughts until they fit the shape that generates approval.
The platform does not need to tell you what to say. The algorithm has taught you to censor yourself.
This is voluntary surveillance made elegant through design. You are not coerced into sharing your life, your thoughts, your location, your relationships. You choose to do so. But that choice exists within an architecture that has already determined which choices are possible. The walls of this prison are invisible, constructed from social pressure, algorithmic incentive structures, and the deep human need to be seen and validated by others.
Never before in human history have we possessed such powerful tools for self-expression. You can publish your thoughts to the world instantly. You can create videos, write essays, share images, broadcast your voice across continents. The technology promises liberation, the democratisation of speech, the end of gatekeepers.
And yet. You have never been more constrained.
The constraints are not imposed by force. They emerge from a complex web of unwritten rules, invisible norms, algorithmic preferences that reward certain types of content andbury others. You learn these rules not through explicit instruction but through observation, through trial and error, through the painful experience of posting something genuine and watching it vanish into the void whilst carefully curated content thrives.
The paradox is complete: unlimited means of expression have produced unprecedented conformity. When everyone can speak, the pressure to speak correctly intensifies. When everyone can be seen, the performance of self becomes mandatory. The freedom to broadcast has become the obligation to curate, and the act of curation is inherently an act of suppression.
You do not share what you think. You share what you believe will be received well. You do not express who you are. You express who you have decided you need to appear to be. The line between authentic self-expression and strategic self-presentation has blurred to the point of erasure. Perhaps it was always blurred. Perhaps the digital age has simply made the performance impossible to ignore.
Living in this state produces a particular kind of exhaustion. It is not the tiredness of physical labour or mental exertion. It is the weariness that comes from existing in two states simultaneously: the private consciousness and the public performance.
Your private thoughts are messy, contradictory, occasionally dark, frequently uncertain. They do not fit neatly into digestible content. They would not perform well. They might offend, confuse, or worse, reveal that you are not the carefully constructed persona you have spent years building.
So you maintain the split. You think one thing and post another. You feel complex emotions but share only those that fit the acceptable range. You have opinions that shift and evolve, but online, you must remain consistent, on-brand, recognisable. The cognitive dissonance this creates is profound. You are performing a version of yourself that is both you and not you, true and false, authentic and manufactured.
The exhaustion comes from never being able to fully inhabit either self.
You cannot be completely authentic online because authenticity under observation is ontologically impossible. The moment you know you are being watched, the moment you anticipate an audience, your behaviour changes. This is not weakness. This is human nature. We are social creatures who adapt to social contexts. But the digital context never ends. The audience never leaves. The performance becomes permanent, and the private self atrophies from lack of use.
Here is the uncomfortable truth: you are not a victim of surveillance. You are its most enthusiastic architect and its most ruthless enforcer. There is no external authority forcing you to post, to perform, to curate your life into consumable content. You do it willingly. You do it compulsively. You have internalised the logic of the panopticon so completely that the guard tower could be empty, and you would still behave as though you were being watched.
Because you are being watched. By yourself.
The watcher lives in your head now. It is the voice that edits your thoughts before they become words. It is the anxiety that emerges when you consider sharing something too raw, too real, too far outside the acceptable range of your performed identity. It is the immediate calculation you perform: Will this get likes? Will this damage my image? Will this cost me followers, opportunities, social capital?
You have become guard and prisoner both, monitoring yourself with a vigilance that no external authority could match. The tragedy is not that you are surveilled. The tragedy is that you have forgotten how to think without the watcher present. The internal editor is always on. The performance never stops. Even in private, you are performing for the imagined audience, and that audience has become so integrated into your consciousness that you can no longer distinguish between genuine thought and pre-emptive curation.
Can you simply log off? Can you delete the apps, abandon the platforms, reclaim your private consciousness from the digital panopticon? The answer is more complex than a simple yes or no.
The platforms can be deleted. The apps can be removed. But the watcher in your head remains. It has been trained too well. It has learned to anticipate, to edit, to perform. Even away from screens, you may find yourself thinking in captions, framing experiences as potential content, evaluating moments based on their shareability rather than their lived quality.
The prison was never just the platform. The prison is the consciousness you have developed whilst living under constant potential observation. It is the psychological architecture that has been built, brick by brick, post by post, like by like, until the walls became invisible and you forgot they were there.
Freedom is not a matter of logging off. Freedom is the question of whether you can still think without an audience, feel without performing, exist without curating. Can you? When was the last time you had a thought that was not immediately evaluated for its social utility, its potential reception, its alignment with your performed identity? When was the last time you existed without the watcher?
It is the concept that social media acts as a surveillance structure where users are not just watched by corporations, but by each other and themselves, leading to self-censorship and behavioral modification.
It creates a fracture between the "private self" and the "performed self," causing cognitive exhaustion as users constantly curate their lives for an imagined audience.
We anticipate judgment before it happens. This "internalised gaze" acts as a pre-emptive filter, ensuring we only share content likely to receive validation (likes) and avoid social rejection (silence).
One email. Every Sunday. Unsubscribe whenever.